There were common themes during the design and production of TaylorMade’s new line of Tour Preferred and Project (a) balls for 2016. And unlike most years where the constant demand is for more yards, the new balls focused on less sexy, but no less important, attributes.
Eric Loper, director of golf ball development for TaylorMade said:
“The new lineup is all about feel. The consistent theme we had from players was that they wanted more and more greenside spin.”