After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.
According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:
- AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
- Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
- Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers